When it comes to different generations, a lot of stereotypes get floated around. The members of Generation X are the rebels. Millenials have become widely referred to as “Generation Me.” Regardless of how valid these labels may be, it’s a fact that attitudes and culture change from one generation to the next. Just like sports teams have to adapt to new-fangled offensive schemes, businesses and organizations have to adjust their own gameplans to compete at the highest level.
So what about Generation Z; the latest generation of high school and college-aged young adults? They’re suiting up the locker room and hungry for playing time. By 2020, they’ll comprise 20% of the workforce. Can you convince them to play for your team when they hit the field?
Here’s a few tips to help you “get” them.
Get after it early
Members of Generation Z have seen the massive student loan debts accumulated by Millenials. And that’s something they want no part of. Many of them are strongly considering bypassing college entirely and going straight into the workforce. They want a livelihood, not necessarily a degree.
Since attending college is no longer a foregone conclusion, high school students are weighing their post-graduation plans much earlier than previous generations. Connecting with them during this decision-making process is vital, and that’s what makes our platform a game-changer. We’ve made it easier than ever to find young talent and build your brand. But more importantly, you can do it before anyone else can. We are your direct access point to Generation Z. So what are you waiting for? Don’t just make a first impression. Be the first impression.
Generation Z is the first generation of true digital natives. They could practically recognize an iPad before they could recognize a bottle of baby formula. If you aren’t connecting with them online, you aren’t connecting with them, period. To them, the internet is an extension of the world, so you need to be in it! If you are waiting for them to come to the college job fair to start recruiting them, someone else already has.
Gen Z is online; and so are we. We are world’s first opportunity connection app for emerging talent, and we know that in order to connect and engage with them, we need to be playing in their sandbox.
Remember that big economic slump we call “The Great Recession?” Well, that’s the environment Generation Z grew up in. Because of that, members of Generation Z expect to work harder than previous generations. Simply put, they’re realists. Be honest and tell them what the deal is. What do they need to do to be qualified to work for your organization? What specific opportunities are you offering? Avoid vague, fluffy, and condescending language. They are skeptics at heart, so don’t bother trying to sell them on something that sounds good to be true.
When working with our college and company clients, we educate them on how to communicate with our users. Call them by their name, compliment something in their profile, tell them exactly why they are a good fit and should consider you for their next step
Get to the point
The Snapchat generation is used to digesting their information in, well…snaps. That means you’ve got their attention for 5 to 8 seconds before they scroll on to something else. It’s a challenge, sure. But the more accommodating you are to their short timeframe, the more responsive they will be. We teach our clients to leveage our personal messaging system to craft short, impactful, and individualized communications.